DAYTONA BEACH, Fla. – The International Motor Sports Association (IMSA) today announced an expansion of its partnership with BDO USA designating the global advisory and professional services firm as the Official Digital Transformation Partner of IMSA Labs.
The enhanced relationship – which expands upon BDO’s status as a Proud Partner of IMSA – centers on a new collaborative initiative supporting IMSA Labs, the sanctioning body’s innovation engine focused on next‑generation data, technology, and competition‑enhancing solutions. IMSA Labs was introduced Friday as part of the third IMSA Technology Symposium at Embry-Riddle Aeronautical University.
“BDO has been a trusted partner to IMSA, and this expanded role underscores our shared focus on practical innovation,” said IMSA President John Doonan. “BDO’s work will give us clarity on where IMSA Labs can deliver the most value—commercially and competitively—while maintaining the agility to choose the best technology solutions for our community.”
Under the agreement, BDO will help IMSA outline how the program could grow, understand interest from potential partners, and build the basic business and technical plans that will shape IMSA Labs moving forward.
BDO’s work – which begins with this weekend’s Rolex 24 At Daytona – will remain independent of any specific technologies, ensuring IMSA maintains full flexibility in selecting partners for IMSA Labs.
Learn more about BDO at www.bdo.com.