IMSA Season Finale at Michelin Raceway Road Atlanta
BRASELTON, Ga. – As IMSA returns to Michelin Raceway Road Atlanta for the Motul Petit Le Mans season finale event this weekend, rapidly growing brand Piloti is gearing up to make its mark on one of motorsport’s most dynamic race events.
The heritage footwear brand will showcase its racing-inspired lifestyle collection throughout the weekend’s festivities, bringing authentic motorsport DNA to fans and competitors alike. Developing community through its bespoke Piloti coffee brand, partnerships are fueling continued growth for the brand in the motorsports space and beyond.
Born from Racing, Built for Life
With 25 years of heritage deeply rooted in motorsports, Piloti has established itself as the footwear of choice for drivers, crews, and enthusiasts who demand performance both on and off the track.
Handcrafted in Portugal with premium materials, the brand’s commitment to crafting shoes that seamlessly blend racing technology with everyday wearability has earned it a devoted following across the global motorsport community, which continues to grow through innovative partnerships.
Earlier this season, the brand partnered with Prema Racing for the Indianapolis 500 and supported Robert Shwartzman’s remarkable rookie run to the Indianapolis 500 pole position in May.
Adding to this impressive motorsport portfolio, Piloti has also forged a strategic partnership with legendary Ferrari team AF Corse, which will be competing this weekend in both the Le Mans Prototype 2 (LMP2) and Grand Touring Daytona (GTD) classes in Saturday’s 10-hour race.
The Af Corse partnership represents a natural alignment for Piloti, bringing together Italian excellence in both footwear craftsmanship and racing heritage. As one of Ferrari’s most successful customer teams, Af Corse embodies the same values of precision, performance, and passion that have driven Piloti for 25 years.
Full-Throttle Weekend Presence
Piloti will be out in force this weekend via its comprehensive partnership activations. From exclusive VIP hospitality areas to the high-energy environment of the pit lane where its products are put to the test, Piloti will have a wide range of activations at the fabled facility, giving fans multiple opportunities to experience the brand’s unique blend of Italian craftsmanship and racing heritage.
The Michelin Raceway Road Atlanta weekend will feature special product showcases, meet-and-greet opportunities with Piloti-sponsored drivers, and exclusive merchandise available only at the track. Attendees can visit Piloti’s display areas to experience firsthand the technical innovations that have made the brand a trusted partner in professional racing for over two decades.
As the IMSA WeatherTech SportsCar Championship, North America’s premier sports car racing series, takes to the storied infield road course, Piloti will continue its mission of connecting racing’s most passionate community through footwear that honors the sport’s rich traditions while embracing its exciting future.
About Piloti
Founded with a passion for motorsport and Italian craftsmanship, Piloti has spent 25 years creating footwear that bridges the gap between professional racing and everyday life. From Formula 1 paddocks to local car meets, Piloti shoes are worn by those who live and breathe automotive culture. The brand’s commitment to quality, performance, and style has made it a trusted partner for racing teams, drivers, and enthusiasts worldwide.
For more information about Piloti and its motorsport partnerships, visit https://piloti.com/ or follow @PilotiShoes on social media.
Photo credit: Piloti