MONTEREY, Calif. (Sept. 12, 2019) –Lexus is celebrating its 30th anniversary as a brand this month and as part of its partnership with WeatherTech Raceway Laguna Seca as the official luxury vehicle, the manufacturer has planned unique experiences around the track for race fans and Lexus owners during the IMSA WeatherTech SportsCar Championship race weekend.
The Lexus Racing Experience activation display will be onsite in the IMSA paddock this weekend at Laguna Seca, featuring Lexus F performance vehicles and interactive experiences for fans to enjoy and learn about the Lexus brand. Fans can get an up-close look at a 2012 Lexus LFA exotic coupe that will be on display at LRE, as well as on the race track, during IMSA’s hot lap program.
The Lexus Owners Lounge debuts at Laguna Seca this weekend and will be located within the Lexus Racing Experience. This unique lounge is an exclusive experience for Lexus owners and their guests to relax, recharge and enjoy great views of the race circuit. Lexus owners will also enjoy a complimentary and convenient parking area located onsite.
A Lexus will lead the field to the green flag as the official pace car for Sunday’s IMSA race and there will be a familiar face waving the green flag as Hall of Fame racer Scott Pruett is set to serve as the Grand Marshal. Pruett is the winningest driver in IMSA history with 60 victories, including 22 wins in a Lexus-powered prototype for Chip Ganassi Racing from 2004 to 2009. The Lexus Brand Ambassador previously earned four podium finishes in a Lexus-powered Prototype at Laguna Seca, including a win in 2005 and a pole position in 2009.
Pruett will make multiple appearances around the track over the weekend, including at the Lexus Racing Experience on Saturday at 11:00 AM PDT and Sunday at 8:20 AM PDT. He will also sign autographs at the IMSA merchandise area on Saturday at 1:15 PM PDT and Sunday at 8:50 AM PDT.
The ‘Lexus Performance Cafe’ will also be onsite at Laguna Seca and located at the Torque Show set in the IMSA paddock, where fans can enjoy a complimentary full-service espresso bar.
“Being the official luxury vehicle at Laguna Seca is a great opportunity for Lexus to celebrate the 30th anniversary of the brand in the only way we know how, through creating amazing experiences for our guests,” said Jeff Bal, Lexus Motorsports Manager. “The Lexus LFA will be on display for the first time at an IMSA race and the new Lexus Owners Lounge is a way for us to say thank you to our loyal Lexus owners. We look forward to giving the fans a unique experience this weekend at Laguna Seca.”
As part of its partnership with Laguna Seca, Lexus also has support vehicles throughout the facility and is featured on billboards around the 11-turn, 2.238-mile Northern California road course. In addition, Lexus has a select amount of track days, enabling the luxury brand to introduce customers to its high-performance vehicles through exhilarating on-track activities at the Lexus Performance Driving School. For more information on the Lexus Performance Driving School, visit: lexusperformancedrivingschool.com
Sunday’s race at Laguna Seca will be broadcast live on NBC, beginning at 3:00 p.m. EDT/12:00 p.m. PDT. The race action will also be live on the NBC Sports App and NBCSports.com. Fans can also follow Lexus Racing on Facebook, Instagram and Twitter by using #LexusRCF GT3, #LexusPerformance and #LexusRacing, and online at www.Lexus.com/Motorsports.